Nix said he personally spent many hours drawing and redrawing the pound sterling symbol (£), to make sure it still looked sharp at tiny sizes. The casual passerby actually might not notice the changes much, but Helvetica Now is the product of about four years of work and planning. This is not a restoration,” Monotype preened on its website.
Though Monotype executives were modest and reflective in an interview at their office this week, the marketing materials for Helvetica Now reflect a level of hype usually reserved for the release of a major motion picture. , which creeped us out on the covers of Stephen King’s novels and in the title sequence of the show “Stranger Things.” Monotype acquired Helvetica when it bought competitor Linotype in 2006. It controls the rights to the world’s largest collection of fonts, ranging from old word-processor standards such as Times New Roman to breakout stars such as ITC Benguiat Monotype, a publicly traded company with market capitalization of about $846 million, has a global workforce of about 700. The company is selling packages of its new “Helvetica Now” fonts for $299. The changes could benefit Monotype’s bottom line, too. With Helvetica Now, the company hopes to demonstrate that it can keep fonts that were designed in the golden age of printing relevant for the digital era. “Helvetica is getting a treatment that is bringing it into this century in a way that makes it more useful for people,” said Charles Nix, the company’s type director. There’s an alternate uppercase “R” with a straightened leg.
The symbol, which is working much harder these days than it was when the font was last revisited in 1983, has been completely redone.
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